The Importance of Using a Clear and Concise H1 Tag for SEO in Google Sites

March 6th, 2023
Google Sites and H1 tags

When it comes to optimizing your website for search engines, there are many factors to consider. One of the most important aspects of SEO is the use of proper heading tags, specifically the H1 & H2 tag.

Importance of H1 & H2 tags for on-page SEO

The H1 tag is used to provide a clear and concise heading for the main content of a webpage. This helps both users and search engines understand the main topic of the page, making it easier to navigate and more likely to rank well in search results.

It is generally recommended to use one H1 tag per page to ensure that the main topic is clear and concise. However, in Google Sites, there is no tag specifically labeled as H1. Instead, there are various text styles available, including normal text, title, heading, subheading, and small text.

When it comes to H2 tags - while there is no specific limit on the number of H2 tags that can be used on a page, it's generally recommended to use them sparingly and strategically. Too many H2 tags can make a page appear cluttered and difficult to read, which can negatively impact the user experience and potentially hurt the page's SEO

What are H1 and H2 tags for Google Sites?

NEW COLLECTION is title in Google Sites
Notice that title on Google Sites are under <h1> tags.

Notice that title on Google Sites are under <h1> tags. 

We have discovered that each of the text styles in Google Sites represents a different HTML tag. Normal text is represented by the <p> tag, while the title is represented by the H1 tag. The heading, subheading, and small text are represented by the H2, H3, and <small> tags, respectively.

In nutshell:

- Normal text: p tag

- Title: H1 tag

- Heading: H2 tag

- Subheading: H3 tag

While it may be confusing to use a different labeling system for heading tags in Google Sites, it is still important to ensure that the main topic of each page is clearly identified using the appropriate heading tag. This will help both users and search engines understand the content of the page and improve the likelihood of ranking well in search results.

In conclusion, using a clear and concise H1 tag, or its equivalent in Google Sites, is crucial for SEO. By ensuring that each page has a clear and concise heading, you can improve the user experience and help search engines understand the main topic of your website. So, next time you create a webpage in Google Sites, make sure to use the appropriate text style to represent the correct HTML tag for your main heading.

Need help?

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