Google Sites Updates 2023: First Half Recap - Enhancing User Experience and Collaboration

June 30th, 2023

As we approach the midway point of 2023, it's a great time to reflect on the significant changes that have taken place on Google Sites. We'll explore the major updates that have improved user experience, accessibility, collaboration, and content customization. Let's dive in!

1/ Use Alternative Text for Enhanced Accessibility

Google Sites editors now have the ability to add or edit alternative text (alt text) for both inserted as well as background images! Yes, now you can add alt text on the background image. This feature ensures that visually impaired users can understand the content through screen readers. By including descriptive alt text, Google Sites becomes more accessible and user-friendly, allowing a wider audience to engage with your website.

Add alt text for the background image in Google Sites.

2/ Button Alignment for a Polished Look

Aligning buttons within sections has never been easier with the new button alignment feature. Whether you want buttons to be aligned left, right, or center, Google Sites offers the flexibility to achieve the desired layout. Additionally, you can adjust the width of buttons to fit the text, allowing for a sleek and polished appearance. With this feature, you can create visually appealing calls-to-action that effectively guide visitors through your website. We've provided detailed coverage of these features in this article.

Align buttons in Google Sites.

3/ Real-time Collaboration, similar to Google Docs

Google Sites now brings the power of real-time collaboration, similar to Google Docs, to its users. If you're working with multiple collaborators who have editing permissions, you can witness their changes in real-time. This highly collaborative environment fosters seamless teamwork, ensuring that everyone stays on the same page throughout the website creation process. Unlike other website builder platforms such as Wix, WordPress, or Squarespace, Google Sites stands out by offering this unparalleled level of collaboration.

Enable real-time collaboration in Google Sites.

Credit: Google Workspace Blog

4/ Customizable Content Density for Personalized Layouts

One of the standout features introduced in Google Sites is the ability to adjust content density. This means you can now widen or compact the contents of your site, enabling you to create personalized layouts. By making subtle changes to the spacing and arrangement of elements, you can dramatically alter the overall look and feel of your website. This level of customization allows you to showcase your content in a way that aligns with your brand identity and resonates with your target audience.

Adjust the width of the contents in Google Sites.

Credit: Google Workspace Blog

5/ Show Page Frame Color

Another exciting update on Google Sites is the ability to change the color of the page frame. This feature provides an extra touch of cosmetic customization to your Google Sites. By selecting a color that complements your branding or enhances the overall aesthetic, you can create a more visually engaging experience for your website visitors. The page frame color option allows you to add a personalized touch to your site, making it stand out and leave a lasting impression.

Change the page frame color in Google Sites.

Credit: Google Workspace Blog


In the first half of 2023, Google Sites has undergone remarkable updates that enhance user experience, accessibility, collaboration, and content customization. With features like alternative text, button alignment, real-time collaboration, customizable content density and page frame color, Google Sites continues to evolve into a versatile and user-friendly website builder. 

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